Standardized Testing: The SAT and the ACT Essay -- Testing, Evaluation

Standardized testing has played an important role in the college admission decisions. The role of admission exams is always changing and evolving with time. The most prominent exams used are the SAT and the ACT. Their purpose is for gauging student knowledge for placement and possible success rate. Each test is comprised of numerous educational factors to gauge knowledge. The SAT and the ACT derived from other test forms to become what they are today. In addition to being an entrance exam, the grades obtained from these exams are used to formulate statistical information. Knowing that these tests are a requirement for college entry, one wants to do well on the exam(s). With testing tips and early preparation acceptable scores can be achieved. The SAT and ACT are both consisted of more than one section. The SAT has three sections which are critical reading, mathematics and writing. Each of these sections is divided into more detailed sections. The critical reading part of the SAT consists of comprehension, sentence reading passages, and critical reading passages. The math section on the SAT has questions about numbers and operations, geometry, statistics, probability, and data analysis. The last section of the SAT is writing. The writing section is more than just a written response to a question it consists of multiple choice questions, short essay, and critical reading passages. The ACT, like the SAT, has sections of knowledge within each section. The ACT contains slightly different from those of the SAT. The ACT has four sections: English, math, science and writing. Similar to the SAT each section has subsections. The English portion of the ACT evaluates punctuation, grammar, usage, sentence structure, rhetorical sk... ...hools, 17(4), 45-6. Retrieved from OmniFile Full Text Mega database Dorans, N. (2010). Misrepresentations in Unfair Treatment by Santelices and Wilson. Harvard Educational Review, 80(3), 404-12. Retrieved from OmniFile Full Text Mega database Frontline. (2011). WGBH Educational Foundation. Retrieved May 21, 2011, from PBS: http://www.pbs.org/wgbh/pages/frontline/shows/sats/where/timeline.html Hua, V. (2010). It's All in the Preparation. T.H.E. Journal, 37(7), 12, 14-15. Retrieved from OmniFile Full Text Mega database Public Agenda. (2011). Public Agenda. Retrieved May 19, 2011, from Public Agenda Online: http://www.publicagenda.org The College Board. (2011). College Board. Retrieved May 19, 2011, from College Board: http://www.collegeboard.org U.S. Department of Education. Institute of Education Sciences, National Center for Education Statistics. Standardized Testing: The SAT and the ACT Essay -- Testing, Evaluation Standardized testing has played an important role in the college admission decisions. The role of admission exams is always changing and evolving with time. The most prominent exams used are the SAT and the ACT. Their purpose is for gauging student knowledge for placement and possible success rate. Each test is comprised of numerous educational factors to gauge knowledge. The SAT and the ACT derived from other test forms to become what they are today. In addition to being an entrance exam, the grades obtained from these exams are used to formulate statistical information. Knowing that these tests are a requirement for college entry, one wants to do well on the exam(s). With testing tips and early preparation acceptable scores can be achieved. The SAT and ACT are both consisted of more than one section. The SAT has three sections which are critical reading, mathematics and writing. Each of these sections is divided into more detailed sections. The critical reading part of the SAT consists of comprehension, sentence reading passages, and critical reading passages. The math section on the SAT has questions about numbers and operations, geometry, statistics, probability, and data analysis. The last section of the SAT is writing. The writing section is more than just a written response to a question it consists of multiple choice questions, short essay, and critical reading passages. The ACT, like the SAT, has sections of knowledge within each section. The ACT contains slightly different from those of the SAT. The ACT has four sections: English, math, science and writing. Similar to the SAT each section has subsections. The English portion of the ACT evaluates punctuation, grammar, usage, sentence structure, rhetorical sk... ...hools, 17(4), 45-6. Retrieved from OmniFile Full Text Mega database Dorans, N. (2010). Misrepresentations in Unfair Treatment by Santelices and Wilson. Harvard Educational Review, 80(3), 404-12. Retrieved from OmniFile Full Text Mega database Frontline. (2011). WGBH Educational Foundation. Retrieved May 21, 2011, from PBS: http://www.pbs.org/wgbh/pages/frontline/shows/sats/where/timeline.html Hua, V. (2010). It's All in the Preparation. T.H.E. Journal, 37(7), 12, 14-15. Retrieved from OmniFile Full Text Mega database Public Agenda. (2011). Public Agenda. Retrieved May 19, 2011, from Public Agenda Online: http://www.publicagenda.org The College Board. (2011). College Board. Retrieved May 19, 2011, from College Board: http://www.collegeboard.org U.S. Department of Education. Institute of Education Sciences, National Center for Education Statistics.

Difference of Marketing Product and Service Essay

A product is normally a thing that sold to people and mostly is tangible. Basically, the marketing of product is particularly focused on 4P’s in marketing mix namely product, price, place, and promotion (Ehmke & Fulton & Lusk, n. d. ). The marketer needs to analyze the major demand of customers in a specific market in order to find out a product that can respond the market demand. Firstly, it is necessary for marketers to focus on the strength as well as eliminate the vulnerabilities of marketed products in order to improve products to meet customer’s demand as much as possible. Secondly, the price is an important factor in product marketing because of the price must be set to match with the purchasing power of a target group. The marketer should understand the nature price of selling products. For example, the perfume price might be high because it is considered as luxury good and the instant-noodle price might be low because of it is considered as convenience good. Thirdly, the place of product marketing refers to distribution channels to deliver and sell the product to customers. Lastly, the marketer also needs to create the promotion on the product in order to persuade customers and motivate the sale in a short term. On the other hand, a service is the action that provide for customers and also has a different characteristics from the product (Milliman, 1997). Therefore, the service marketing is somewhat different from product marketing. The service marketing is generally used service marketing mix or 7P’s which is extended from 4P’s by adding people, process and physical evidence (Rafiq & Ahmed, 1995). It is essential for any service industry to employ appropriate staffs or people. Hiring and training a good staff will impact positively on the organization because most of customers will judge the quality of service from staffs. Therefore, a company should hire a staff that has interpersonal skills, communication skills and good service know ledges in order to provide high quality of service to customers. In addition, process is a system used to support a company in delivering the service. Process also demonstrates the overall performance of the organization. For example, Macdonald consumers will get the order within 2 minutes. The marketer needs to focus on the process due to meet the customer’s satisfactory getting the service on time. Lastly, physical evidence is external factors that related to the environment around a service area impacting the customer’s impression. Fir Example, a Thai massage and spa uses eye-catching advertising billboard locating in front of the shop and traditional decoration and atmosphere to attract foreign customers. To sum up, the marketer generally uses 4P’s in product marketing including product, price, place and promotion. On the other hand, the service marketing involves 7P’s which people, price and physical evidence were added. Because of the difference in characteristics, there are more factors in service marketing and the marketer must more concern about the customer’s satisfactory during service time. Hence, the service marketing is somewhat different and also more complicated than product marketing. I think product and services marketing are significantly different because of characteristic of itself. The first characteristic of services marketing is intangibility; it cannot be seen, touched or felt prior consumption. On the other hands, product marketing is tangible, the customer is able to touch, feel, taste or smell the product either before or after purchasing. For example, when customers walk through a restaurant, they might get the food smell from the restaurant but they cannot know how well of service if they do not buy the menu. Secondly, products can be stored in order to sell to the customer in the next time whereas services marketing mostly are unable to be inventoried, they are perishable. Hence, the value of service always exists at the point when it is required. Therefore, it seems to be very difficult to match supply with demand in service marketing. Thirdly, the other difference of product and services marketing is the level of relationship between the client and provider. Undoubtedly, there is much more personal contact required in services marketing than product marketing. In case of product marketing, customers and sellers may face each other just once time when they are dealing products and they might have no chance to see each other again. However, in services marketing, consumers and service providers may have to see each other frequently throughout until the contract is ended or until the last thing that consumers expect to gain from a service provider. There is a difference in price setting between both marketing. With product marketing, the price is easy to set by calculating from value, the strength of a brand, the quality of material and the demand in market. Furthermore, the customer can ask for discount from vendors so there is high flexibility and a standard in the price setting of product marketing. On the other hand, service marketing is quiet difficult to set fairly price. Mainly, service companies have to calculate from the cost of hiring employees and servicing time. Some companies also charge initial fee and service taxes to customers. Additionally, the service price is considered less flexible because mostly consumers cannot ask for discount from service providers. Reference http://www.extension.purdue.edu/extmedia/EC/EC-730.pdf

Account Supervisor

The print ad was slapstick and only located on their blob, but blew up Like wild fire. People rewetted their post on Twitter, and before I knew It, every social network I had was buzzing with the news. About the consumers that this advertisement targets. Determine how the ad is using these perceived assumptions to evoke a consumer response. In my many years of graphic design and advertising experience, I have learned that sometimes less is more. For this particular business they pride themselves on being different, taking different approaches but staying modest at the same time.Being part of their community as much as possible and supporting local fashion shows, new up and coming underground artists, hosting events at their store. This two-brother management team knows how to stay true to their brand by exposing themselves in subtle ways and building long lasting sincere relationships. The one thing all Pittsburgh people have in common is the fact they are all die hard sports fanatic s. What better way to bring a community together, than by using the symbolic Pittsburgh area code, in the black and gold color way.James Neal is in the public eye on and off the ice but has become an iconic Pittsburgh Penguin hockey player. The collaboration of the hockey player and Superheroes was no gamble for success. The ad was released last year before the playoffs and every sports fan whether or not they were a dedicated consumer, instantly became interested in the little store named Superheroes. â€Å"Consumers are becoming so savvy that tillers simply can't settle for anything less than perfection in all aspects of the business. The onus is on companies to give consumers what they want and deserve.Technology and culture have aligned to create a perfect opportunity for consumers to drive a new era in retail, one in which they have the chance to support brands that they believe in. Companies that have heart can rise to the top. † (Winthrop, fascinations. Com) 3. Determi ne at least one (1) consumer group that the ad excludes, and provide a rationale for why the ad would not appeal to the group(s) that you have identified. Anyone not a Pittsburgh sports fan and/or from the city of Pittsburgh wouldn't know the meaning behind the number on the shirt. Consumer groups often include hundreds or thousands of members, often connected via the Internet, that share common concerns about a marketplace. † (http://smelliness's. Chronic. Com) However, when a successful product is introduced to the sport market, this opens a whole new window of opportunity. Sports Teams and large retailers could eventually buy a small company like itself out, giving everyone in the nation an opportunity to arches a logo tee by placing it in the lime light. 4.Evaluate this advertisement and its relationship with cultural values (I. E. : determine if the ad is designed to emphasize a set of values or if it is designed to change a cultural value in society). The ad is emphasizi ng Pittsburgh cultural values by creatively intertwining two resources that support and represent their city. â€Å"When you communicate across a multicultural work force, it's important to respect each other. You have to be very sensitive to difference and then you will get better exults. I like to talk with images.

An Analysis of Prue By Alice Munro Essay

â€Å"Prue† is the main character of the story and is described by the narrator as a woman who aims to become the real person that she wants to be despite all the situations that she is actually involved with at present. Her understanding of her role as a woman is shown through the different experiences that she had to deal with in her life. It starts with her being divorced from her first husband with whom she bore children to. Her children I the story are already grown an are self sufficient, making her appear as a woman who is trying to suffice her own needs through working as a dining room hostess in Britain and currently a Toronto clerk. She is a woman of good sense of humor who is able to handle life’s challenges in a much positive approach that makes her more extraordinary than other women of her age. Considering this particular fact, it is undeniable that she has carried on with her life issues with much positivism and strength in handling her dreams in balance with what she has at the moment. Her involvement with Gordon, a man with a wife of his own though, gave her a rather unstable status with regards her emotional standing and her relationship with the said man. Considerably, such issues have not been shown by the character of Prue as something that is directly affecting her and her growth as a woman. Instead of actually being deeply involved, she then takes several souvenirs that are neither expensive nor too much worthless from the man that she adores and kept them in a tobacco tin where she kept other mementos from her past experiences and other people she met with in her life. Theme Statement (a) Women are subjected to many challenges in life and as individuals; they have different approaches in facing such issues. For Prue, hiding her emotions was likely her process of facing life. Complexities of the Story Women are known for their capability of handling multiple tasks at the same time. Serving the people that they love and still being the person that they ought to be is one of the primary things that women are mostly concerned of. In the story of Prue though, the said characterization of women has been much focused on making a known identification of how women strive to become sufficient for themselves as they grow apart from their children to whom they owe responsibility. Understandably, such status in life makes the character of Prue rather shows a woman who is able to survive life through disregarding some of the basic things that she has to do like writing letters to her children so as to make a connection to them even though they have all grown and are already having a time of their own lives. The author, Alice Munro actually presented the story with some explanations regarding the characterization of Prue missing within the plot of the story. Likely, this complication is not at all accidental. The author primarily wants the readers to fill themselves in, into the shoes of Prue and thus be able to realize the kind of person that she is in their own way of understanding. It is through this that the author could actually involve the personality of the readers within the character portrayed by Prue within the story. Element identification The element of emotion has been casually omitted from the explanations of the different situations that Prue had to deal with as she trod the journey of her life. Munro has naturally made the story more complex in terms of explaining what is already obvious within the plot. Furthermore, Munro used the different elements of womanhood to actually show the different issues that are involved with women dealing with the real situations in life that they are faced with. Relationships and responsibilities actually shape the personality of women all around the world. The description of Prue’s character in the story cold actually be noted to have a direct effect on the manner by which Alice Munro herself wants to help the readers understand the characterization of women altogether. She then aims to let the readers know that women are individuals who are in need of their own identity that separates them from the others. Unlike an average woman of her own, it could also be noted that Prue’s character in the story point out an extraordinary individual who could use humor to cover up what she really feels about a certain situation that has been presented to her by life. Her involvement with Gordon has been treated by Prue as a worthwhile experience that has developed her growth and understanding of relationships. Although it has been so much complicated considering that Gordon has a wife and still undergoing divorce proceedings, she still managed to get the best out of such personal and intimate involvement with a man. Prue’s character insists in presenting a kind of woman who is able to handle the difficulties in life with so much optimism in mind. It is through this particular process that the woman trying to grow within Prue’s personality began to reveal as the story progresses towards the end. Understandably, such an issue is presented through the ways by which she uses humor to hide her emotions. It could be observed that through the establishment of the character of Prue in that particular state, she has become an epitome of a woman who tries to become the real person that she wants to be despite all the experiences that she has to face with in her life. The regularities of the different challenges that she meets with everyday, at work, with her relationship with her children, with her relationship with the man she adores, her character stands out to be someone who is able to control her emotions and still grow out of the fact that she feels pain inside her. She knows that all these events are a part of life that is supposed to make her grow towards the person that she aims to become. Considerably, Prue’s character is presented as a regular individual who have had chances of dealing with their mistakes and their limitations in life with the use of optimism and supposed wisdom in understanding life as it presents a lot of challenges along the way. Through this, Prue’s character mirrors the capability of humans to use humor and optimist to survive life’s issues as they come every now and then. Understandably, the different effects of relationships and emotional attachments as well as responsibilities upon the personal development of women could actually be understood through the narration of how Prue actually met with the different issues that she had to handle in her life as a woman, as a mother, as a worker and as a lover who wishes for nothing but the best for her and for those whom she loves.

Judge Coursework Example | Topics and Well Written Essays - 250 words

Judge - Coursework Example Wright, a member of the same gender as theirs – who they could perceive was a victim of circumstances from the male gender, in general. As noted in the play, â€Å"I might have known she needed help! I know how things can be—for women† (Glaspell, 1916, p. 1). Further, the women could have justified the action of Mrs. Wright that murdering her husband must have been a product of years of solitary confinement and loneliness and where her life could end up just like the canary that was unmercifully killed by her husband. Mrs. Hale was revealed to have said: â€Å"If thered been years and years of nothing, then a bird to sing to you, it would be awful—still, after the bird was still† (Glaspell, 1916, p. 1). To them, Mr. Wright got what he deserved for killing what Mrs. Wright was before they were married: her jovial nature and her love for singing. Mrs. Hale affirmed this when she said: â€Å"Wright wouldnt like the bird—a thing that sang. She used to sing. He killed that, too† (Glaspell, 1916, p. 1). Collecting the selected things for Mrs. Wright evidently proves that they sympathize and empathize with her condition. One should definitely report them for withholding evidence because even if Mrs. Wright was a victim, herself, in this situation, the killing of her husband is not justified for the solitary confinement and loneliness felt from their marital union. They should have reported all the evidences to the investigation team and leave the matter to judicial process to determine the legal consequences of Mrs. Wright’s

Develop an ethics program for a company X Essay

Develop an ethics program for a company X - Essay Example Company X should have an ethics program of values that defines a framework showing its commitment to operating its transactions with integrity (Brink, 2011). Company X prioritizes distinct values both internally and with its competitors, trade partners and customers. The chief executive officer of company X ensures that all employees adhere to specified values. Company X is an organization that offers commercial insurance, professional liability, and surety bonds. Application of the term X throughout the code of conduct defines the entire X Corporation together with its division, affiliates, as well as its subsidiaries worldwide. The code that defines ethics program of Company X holds for all to employees and to broader extent applicable, X board of directors, marketers, suppliers, and agents. Company X code of conduct does not compromise the relationship between the company and its employees; neither does it guarantee a definite period. In addition, the ethics program maintains relationship between company X and its employees (John & Linda, 2010). The code is amendable to enhance compliance with new company policies and objectives. Because Company X is subject to many countries’ around the world laws, it is ethical for all its employees to comply with all laws that hold, rules and regulations. In situations where there exists a conflict between the established code and the legal framework, the law applies. However, the code of conduct supersedes and replaces the idea of making the right choice: the company x guide to conducting in the workplace. The following topics are the guides to Company X policies references to topics within Code of Conduct. Because Company X investors and creditors among others hold a legal interest in the integrity of the company financial and accounting information, Company X is committed to demonstrating truthful, comprehensive, and complete financial records. The records must be perfectly accurate as well as implementation of

Amish in America Essay Example | Topics and Well Written Essays - 500 words

Amish in America - Essay Example The Amish people have performed their best in agriculture and they have improved their lifestyles through assimilating the American way of living. Many scholars have presented the history of the Amish people and this topic is quite interesting because of the unique Amish cultural beliefs and their way of life in America. The study of Amish in America is one of the interesting aspects that attempt to reveal the traditional cultures and religious beliefs of the Amish people. However, modernization has contributed to the eroding of these traditional cultural beliefs and values; thus contributing to the swift currents of varied changes. The traditional Amish people have demonstrated an amazing resilience to varied cultural devastation. For instance, the distinctive dressing style and horse-drawn buggies set them apart as the society, which has dared to ignore the wave of modern advancement (Kraybill 23). Moreover, the Amish practices seem to defy the common sense because of varied contradictions and bound inconsistencies when studying their ways of life. Even, some of their neighbors call them hypocrites because of the attached beliefs of using varied services such as doctors and many others, but they do not want their children to pursue such careers related to such services. They ban telephone use from their homes but still use outdoor booth; thus, this can impact one’s understanding of American diversity. PBS. Org (pr. 6) reveals that some Amish who are attached to cultural beliefs reject modern technology such as use of phones, computer in homes, car ownership and even rejects televisions. Many of them use horses and farm carts for puling farm equipment, but those who have appreciated new technologies use tractors in farm fields. The Amish culture is not only a baffling issue to the outsiders, but also to themselves as well. Kraybill (5) argues that the puzzles of Amish cultural practices are baffling both to the outsiders and even the Amish