Apple inc Essay Example | Topics and Well Written Essays - 750 words

Apple inc - Essay Example res and distribute personal computers, cell phones, portable music digital players, software, computer peripherals, related services etc either through third party sellers or its own retail shops. In early 1990s, Apple Inc dominated the market for personal computer with Apple II and gained wider popularity and achieved strong brand reputation with the development of Macintosh. Apple inc employs more than 34,000 employees throughout its manufacturing plants, own retail stores, offices worldwide and offers wide ranges of technology products and services such as iPods, iPhone, 3G iPhone, iTune, iMusic, iTune, iLife etc. Apple Inc, especially among its major competitors such as Acer, Fujitsu, Dell, HP, IBM, Lenovo, Nokia, Motorola Corp, etc, remains to possess higher competitive advantages since it thrives largely on innovation and has proved greater success with product differentiation in its concerned markets. It operates through more than 350 Apple’s stores worldwide and all of these stores are renowned for its very successful and unique marketing strategy of ‘Own-store retailing’. Apple’s stores continue to add advantages to company’s customer loyalty since these stores attract millions of customers to it as they are provided with customer services, technology-assistance, troubleshooting, fun, gaming, kids’ corner etc. In the first quarter of 2011, Apple reported a 23 percent increase in its total sales exhibiting the total revenues to be $26.74 billion and $ 3.38 billion as the net profit for the same quarter. Most companies become highly admired among its public due to the values that its customers perceive it to be of the highest quality and uniqueness. When it comes to Apple, the company always thrives on innovation, technology and product differentiation. The way Apple designed its products, they style it named them, the way they marketed as well attracted customers and created a positive marketing zeal among their minds. When hundreds of cell

Rockwell Hardness Testing Lab Report Example | Topics and Well Written Essays - 1000 words

Rockwell Hardness Testing - Lab Report Example Hardness is a measure of the resistance of a metal to permanent (plastic) deformation. The hardness of the metal is measured by forcing an indenter into its surface. The indenter material which is usually a ball, pyramid, or cone, is made of a material much harder than the material being tested. For example, hardened steel, tungsten carbide, or diamond are commonly used materials for indenters. For most standard hardness tests a known load is applied slowly by pressing the indenter at 90 degrees into the metal surface being tested. After the indentation has been made, the indenter is withdrawn from the surface as shown in the figure. An empirical hardness number is then calculated or read off a dial (or digital display), which is based on the cross-sectional area of depth of the impression. The hardness of a metal depends on the ease with which it plastically deforms. Thus a relationship between hardness and strength for a particular metal can be determined empirically. The hardness test is much simpler than the tensile test and can be nondestructive (i.e., the small indentation of the indenter may not be detrimental to the use of an object). For these reasons, the hardness test is used extensively in industry for quality control. The Rockwell Hardness test consists of many different scales for a range of different hardnesses. The B and C scale are the types used in this experiment. The B scale uses the spherical steel penetrator and the C scale uses the diamond cone shaped penetrator. Procedure for Experiment 1. Make certain the crank .It is kept in forward position, nearest to you. 2. Place the sample on the anvil, in position for test. 3. Select 100 and 150 kg combination of weights (being at the rear of the machine) . 4. Slowly turn the wheel spokes clockwise. This raises the anvil and sample toward the penetrator tip. After contact is gently made, continue raising sample until small pointer is about in line with the small black dot and the large pointer is within the colored sector. The minor load has now been applied to the sample. 5. After step 4, the large pointer on the dial is nearly vertical. Now, turn the knurled collar until the SET line on the dial scale is in line with and under the large pointer . 6. Depress the trip lever. This triggers the mechanism that applies the major load. The crank will automatically move away from you. 7. After the crank has come to rest, gently pull the crank back toward you as far as it will go. If this is done abruptly, a false reading

Terrorism Response Strategy Essay Example | Topics and Well Written Essays - 1250 words

Terrorism Response Strategy - Essay Example When the preparatory actions are completed, the squad is ready for action. Since the toxins are unknown, the squad must wear the proper protection, i.e. PPE (personal protective equipment) lv.1 or A. This is the maximum level of protection. PPE can be used for site surveys, for emergency rescue, hazardous mitigation, and decontamination and for monitoring or supervising situations. There various levels of PPE depending on the situation. Level A PPE consists of vapor protective suit with pressure demand, full-face mask, inner chemical-resistant gloves and chemical resistant safety boots. This provides the best protection for eyes, skin and lungs from solid, liquid and gaseous material. Since there are bio-toxins involved, one has to add oxygen tanks to the suit, to avoid inhale outer air.Here now begins the scouting in the bomb site. The first objective of the scouting is not to find injured persons or forensic evidence, but to find a secondary exit point. This is very important if th ere is secondary explosion, or another disaster like a building falling, etc. Sampling is a very important step to determine what type of toxins if present. The step is to determine is the air is free from chemicals, by taking preliminary tests. The protocol is fast and easy to perform. A sample is first collected on two chemically treated swabs provided with the kit then each swab is immersed in a solution that produces a color change within five minutes only if the agent being tested for is present.... Here now begins the scouting in the bomb site. The first objective of the scouting is not to find injured persons or forensic evidence, but to find a secondary exit point. This is very important if there is secondary explosion, or another disaster like a building falling, etc. Sampling is a very important step to determine what type of toxins if present. The step is to determine is the air is free from chemicals, by taking preliminary tests. The protocol is fast and easy to perform. A sample is first collected on two chemically treated swabs provided with the kit then each swab is immersed in a solution that produces a color change within five minutes only if the agent being tested for is present. Then one has a sheet to compare the results and see what type of toxins is present in the air. Simple triage identifies which persons need advanced medical care. In the field, triage also sets priorities for evacuation to hospitals. Deceased are left where they fell, covered if necessary; note that in S.T.A.R.T. a person is not triaged "deceased" unless they are not breathing and an effort to reposition their airway has been unsuccessful. Immediate or Priority 1 (red) evacuation by MEDEVAC if available or ambulance as they need advanced medical care at once or within 1 hour. These people are in critical condition and would die without immediate assistance. Delayed or Priority 2 (yellow) can have their medical evacuation delayed until all immediate persons have been transported. These people are in stable condition but require medical assistance. Minor or Priority 3 (green) are not evacuated until all immediate and delayed persons have been evacuated. Continue to re-triage in

Narrative Argument About Education Essay Example for Free

Narrative Argument About Education Essay Reading the web is not the same as reading in the book or magazine or even newspaper. The information that you read from the internet may not stick with you as long as it would if you were to read a book, newspaper, magazine, or journal. This can’t be a hundred percent accurate for everyone, but according to most people that I have questioned, the information that they read from the web/internet doesn’t stick with them as long as it does when they read an actual book, newspaper, or magazine. Personal computers can be empowering tools in a way of learning about technology, but in my opinion they do no good for learning when it comes to critical thinking skills and gaining accurate information for yourself. Most of the web pages that are out there are not even filled with accurate information. If there is no context on the web for the research you are looking up, then neither is there any history for it. Nothing online has been indexed before 1980, so therefore; the information is not completely accurate and gainful knowledge. According to Judith Levine, most of the data her students net are like trash fish, and by that I feel like she means that the information that they get is worthless and will not help them in any way. I would have to say that I can agree with her statement because as a web surfer myself I don’t see how it helps me. Yes, it does give me certain education in the information that I am surfing about, but it does and will not help me as much as it would if I were to read a book about that very same subject. I can gain more knowledge and keep it memorized with a book much easier than I can surfing the web. Judith talks about her students not being able to concentrate when she asks them to organize their impressions into coherent stories, and I find that to be due to the lack of critical thinking skills from not reading books anymore and using this computer technology for all of their research and surfing articles. I feel like students don’t get the full education of the subject that they need when they shortcut it by using the web for their papers. I agree with Judith’s statement about the diagnosis of an epidemic attention deficit disorder. It can be caused by the casual clicking and pointing that has come to stand in for intellectual inquiry. Technology may empower, but when will the power of it be used? Students don’t read anymore and so their critical thinking skills are not as great as they could be if they would just read instead. They should be reading books like literature, history, poetry, and politics so they can be listening to people who know what they are talking about. Otherwise, the information they get will be of no use to them. â€Å"The search engines that retrieve more than 100,000 links or none at all, they will be awkward at discerning meaning, or discerning at all† (Paragraph 14). After reading the story of Judith Levine’s argument about using the web for research papers versus reading books, I can feel like I totally agree with her on every aspect. â€Å"Because reading makes you use your brain. While reading you would be forced to reason out many things which are unfamiliar to you. Reading improves your vocabulary: Remember in elementary school when you learned how to infer the meaning of one word by reading the context of the other words in the sentence? You get the same benefit from book reading. While reading books, especially challenging ones, you will find yourself exposed to many new words you wouldn’t be otherwise.† â€Å"Reading also improves concentration and focus. It requires you to focus on what you are reading for long periods. Unlike magazines, internet posts or e-mails that might contain small chunks of information, books tell the whole story. Since you must concentrate in order to read, like a muscle, you will get better at concentration†Ã‚   Just like Judith talked about in her argument, she feels like the etiology of attention deficit disorder is due to the fact that students these days are not reading books anymore, but are only surfing the web which doesn’t help the brain to focus and concentrate. When students surf the web for answers there is no way of them being able to know if any particular fact is accurate or not. But when they read books it gives them better information that is sure to be accurate. So, when Judith Levine argues the point that she feels reading books, magazines, newspapers and etc. â€Å"are better that surfing the web, I would have to agree with her because it help us in our comprehension, practices our fluency, and many others. But nowadays, because reading books is boring and you have to read for almost a week or month, students today are so lazy to that and they always have the speech of, it’s a waste of time† â€Å"Using Computer is widely practice today’s generation. It is almost needed in the society. You can also be called an illiterate when you don’t know how to use it, because even a 7 years old kid can use the computer. Computers are easy to use, reliable, fast, and consume a short period of time† I believe that is why in the beginning of Judith’s argument she quoted Bill Gates statement after he bestowed a $200 million gift to America’s public libraries so they could hook up to the internet and I understand why he would feel the way he does about computers because of how popular they are in today’s society, but in my opinion I feel that they are not as empowering as people seem to think that they are. They will not give you the education and critical thinking skills that you need like books will do for you. So, therefore; I would have to agree with her argument towards Bill Gates decision and statement.

Being There - A Bit More Like Chance Essay -- Being There Essays

Being There - A Bit More Like Chance While watching the movie Being There, the viewer begins to notice just how different the book and the movie are. While the book appeals more to the reader's emotions, the movie gives a comical outlook on the problems faced in both the book and the movie. The contrast between the two places them into separate categories--a touching story about a man trapped in a world of which he knows nothing about and a satirical comedy about the very same man. The book interests its audience, making them hungry to know more; the movie involves its audience, feeding that hunger for more details. Jerzy Kosinski's short novel, also titled Being There, is a bit more serious than his movie version of the same story . Here, the President is shown as a dignified individual and only on a professional basis. After speaking with Chance and quoting him in his speech, the President has his staff work diligently to find out more about Chauncey Gardiner. The movie, however, actually shows, quite humorously, how Chance's mysterious past affects the President and his personal life, a subject not touched in the book. Many scenes show the President and his wife in their bedroom a nd his wife wanting more than just casual conversation. The President is so preoccupied with the lack of information he is receiving about Chance that he cannot oblige his wife. Kosinski suggests in the book that Chance is something of an exceptional individual. Cha nce sees things on an entirely different, perhaps higher, level than most people. Before his television appearance, Chance thinks to himself, "Television reflected only people's surfaces; it also kept peeling away their images fro... ...ance is almost biblical. Is this the feeling that Kosinski intends? What exactly is he trying to say? Both the book and the movie leave their audiences with many unanswered questions. Although the book and the movie are two versions of the same story, it seems, in the end, that Kosinski intends almost the opposite effect. The book leaves its readers to believe that the story is about a confused man trying to make it in a new world, by telling of both his struggles and triumphs. The movie leaves its viewers with the notion that the story is a lighthearted comedy about a man who is so aloof that he does not even sense the new world aroun d him. So it seems, in a sense, that both of Kosinski's versions of Being There leave the audience with an opinion that is bit more innocent, a bit more inquisitive, a bit more confused -- a bit more like Chance.

Western Art Exhibition Critique

The show â€Å"Renoir in the 20th Century† is a group art exhibit of the French artist Pierre-Auguste Renoir and his friends, held at the Los Angeles County Museum of Art (LACMA), exhibiting from February 14 to May 9, 2010. The paintings on exhibit are the works Renoir finished in the last 30 years of his life, included in the 6,000 art pieces he finished throughout his entire career. The gallery literature lists his displayed work as â€Å"decorative, classical, and a highly personal interpretation of the Grand Tradition. The artists that Renoir influenced throughout his life and are also on display at the LACMA with their paintings, drawings and sculptures are Picasso, Matisse, Maillol and Bonnard. The art works in the public display by Renoir consist of women, children and family members with only a few self-portraits. No landscape or still life is evident in this show, as in his earlier Impressionism shows. But what makes it important is that the art work is good, as compared to years of negative art reviews by critics, who have turned their backs on this notable artist in his later years. Painting until he died in 1919, Renoir was an unpretentious and very humble artist, even though he always wanted to be the best at what he did. He had become well-established during the Impressionism years because of his talent and this attitude. However, his successful art period was quickly followed by years of wondering if he could ever paint again. I’m starting to know how to paint. It has taken me over fifty years’ work to get this far and it’s not finished yet,† declared the artist Pierre-Auguste Renoir (1841-1919) in 1913, at a time when a major exhibition of his work, including the large nudes painted at the turn of the twentieth century, was in the show at the Bernheim Jeune gallery in Paris. When Renoir followed other artists, such as Monet, into Impressionism it w as considered by the art world as a huge movement away from Realism – the historical work of past artists that almost appeared to imitate life. The year 1869 had brought a new style of art called Impressionism into the world, developed by artists Renoir and Monet. At the beginning of the art movement, the works of both artists were so much alike it was as if their still life and landscape art blended together into one joyful union with colors to match the feelings. Using unmixed primary colors, the work had a look about it unlike any other. The dark earthy tones and heavy dedicated brush strokes of the previous masters were gone. By 1880, Renoir had begun to move away from Impressionism even though he was highly sought for his unique colors and rainbow palette style, especially in his nudes and body forms. However, deep inside he felt he had â€Å"wrung Impressionism dry. † These feelings are because his work of the human form had always been more traditional than other artists of the Impressionism group, and he was feeling as if it was pulling him away from what he felt was right for him. Renoir's return from an Italy trip in 1982 left him doubting Impressionism even more, with his work changing so much that critics, patrons and other artists felt he was going downhill with his art ability. At this time, late Renoir artwork was beginning to be considered bad Renoir work. Showing with the Impressionists, the painter [Renoir] is reported to have lamented to a dealer, â€Å"I've come to the conclusion that I can neither paint nor draw. † Looking at the show one is inclined to mumble, â€Å"Indeed. Renoir eventually left Impressionism, returning to the full-bodied female nude and children he enjoyed doing, instead of landscape and outdoors. After studying in Italy, he discovered the importance of drawing prior to painting. According to the art exhibit literature, the work of Gabriel and Jean that Renoir painted in 1895, a painting of his infant son and nanny, demonstrated this fact. Prior to its painting, he worked on preparatory drawings of the painting before he started. This was difficult He had become so mesmerized with the child's infant gown he spent hours on the painting, while quickly painting over the face of Gabrielle whom he really did not want to paint, refusing her several times prior to this. â€Å"He [Jean] said that in his father's paintings, everyone looked as if they were brothers and sisters. We are all Renoir's children in the paintings,† Jean Renoir said. † Severely in pain with rheumatoid arthritis, his hands became completely gnarled and he became wheelchair-bound. In as much pain as he was, he still painted for years. Paintings like Jean as a Huntsman shows a full-length portrait of his son, Jean, referred to as a modern â€Å"Blue Boy. † The work appears as a work of the old masters, with the gallery listings describing it as similar to the work of Spanish artist Diego Velazquez, which exemplified Renoir's work with â€Å"great art of the past† – with Jean posing for several months while his father painted under extreme pain throughout the process. According to the LACMA literature for the show, the painting remained with Renoir until his death, and then was given to LACMA by Renoir's son, Jean, in 1979. Subject matter of his final years were nudes, girls at a piano, children with their nannies – turning his back on his Impressionism style he had been so involved with earlier in his life. The light brush strokes disappeared, with Renoir returning to the style of the old masters such as Rubens. With hands appearing as old tree stumps, he had mastered the use of color and brush strokes toward his final years. To paint, he wrapped fabric around his gnarled fingers while clamping a paintbrush between the thumb and first of his right hand, appearing gaunt and emaciated. But he still painted for hours because if he quit, the pain may actually destroy him. The art display â€Å"Renoir in the 20th Century† Los Angeles County Museum of Art demonstrates how far Renoir had come artistically toward the end of his life. Instead of â€Å"Bad Renoir art† in his later years, it was the best he had ever done with a glowing to his skin tone other artists could not compete with. Becoming more and more of an art master who was dedicated to his work helped him overcome his physical pain. Through this, he worked to re-develop and refine the traditional forms and methods into an exquisite art form he had always preferred. Nowhere is this success more apparent than in the art exhibit of Renoir and his friends.

Business ethics Essay

Ethics is something that is very important to me. I would like to think that everyone has manners or even common sense when it comes to other peoples’ feelings, or physical pain. But I cannot think like this. If I were to have my own business I would have a code of ethics that would be followed very strictly. I simply will not tolerate any form and unethical behavior in the workplace. The first research situation states: â€Å"A researcher studying dorm life on campus discovers that 60 percent of the residents regularly violate restrictions on alcohol consumption. Publication of the finding would probably create furor in the campus community. Because no extensive analysis of alcohol use is planned, the researcher decides to keep his findings quiet. † I believe that this researcher did do the right thing. If the researcher would have gone public with this information it could potentially put a lot of the students in danger. The publication of the fact could cause riots, or fights within the campus. Plus the students did not know that the researcher was gathering information about the alcohol consumption, which would violate one of the six ethical issues. Deception would be considered misleading the students about the nature of the study, meaning the researcher told the students one thing but did not tell them about the research on alcohol consumption. Another thing that the researcher could have possibly caused is physical harm. By keeping the information gathered to him or her, it did not cause uproar in the campus community. The researcher could have also revealed which groups of people, or even single people, are consuming the alcohol which could lead them to feel depressed, or cause people not to talk to them, and maybe even cause them to transfer to another school. Even though the researcher could have used this information to his or her advantage, this is not what he or she intended to research therefore the information gathered should not be used for anything. In my opinion, this particular researcher has done a great job with their ethical behavior. According to the six ethical issues the researcher has followed each one to prevent any type of unethical behavior. This procedure is very acceptable, and I do recommend this to anybody who plans on doing any type of research. The second research situation is: â€Å"A research questionnaire is circulated among students as part of their university registration packet. Although students are not told they must complete the questionnaire, the hope is that they will believe they must-thus ensuring a higher completion rate. † I do not agree with this at all. This is very unprofessional, and the researcher or organization behind this survey will not receive the expected results. First of all you have to tell the students what the survey is about, why it is important that they fill out the survey, how this will benefit the students directly, and that it is not a requirement, but on a volunteer basis so that they do not feel like they are being forced to just simply write something on the survey that may not be entirely true, creating invalid information. At my workplace I sell mobile phones for AT&T. When a customer comes in to activate a new line of service or upgrades their existing device they are sent a survey on how the experience was in the store. It is my job to explain what the survey is about and why they are receiving this survey. I also have to make sure the customer understands that it is not required of them and if they do not feel comfortable taking it they do not have to participate. The survey is also completely anonymous, unless the customer requests their name to be a part of the survey, again this is optional. Another thing I always do is make sure I tell them how this survey can benefit them. I tell them it is simply to improve our service through customer feedback. By doing these few extra steps, we have gotten so many more surveys posted than ever before. If a survey is just randomly there, the customer is not going to know what it is for. They aren’t going to realize that by filling this survey out it could very well potentially help them. Odds are that about 90% of people will not take a survey if it is not explained to them. If a researcher wants results, he or she will take the time to do these few extra steps to get the correct information needed for the research.